Cultural and creative sectors (along with the tourism sector) are among the most affected by the current Covid-19 crisis throughout whole Europe.
Specifically for the creative arts market on which the DiGiPORT project shall mainly focus, it relies heavily on a dense European calendar of venue-based events (i.e. art fairs, biennial events, gallery exhibitions, etc.) CCS is largely composed of micro-firms and creative self-employed professionals, often operating on the margins of financial sustainability.
Furthermore, massive digitalization combined with emerging technologies (VR and AR) can create new forms of cultural experience, dissemination and new business models that are well adapted to the new needs and trends. There is an opportunity for a major innovation breakthrough in terms of the deployment of state-of-the-art technologies that allow “presence at a distance” (artificial intelligence, virtual and enriched reality, Internet of Things, etc.) to build a new “experience economy”.
Within this framework, the DiGiPORT project will aim to equip adult trainers and adult education organizations in order to enable them support CCS professionals and artists with developing the necessary digital and entrepreneurial skills that will allow them to ensure their sustainability and, also, to enhance their resilience towards similar challenges and crises.